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list price: $12.99
edition:eBook
also available: Paperback
category: Business & Economics
published: May 2013
ISBN:9781770409286
publisher: Self-Counsel Press

Secrets of Advertising to Gen Y Consumers

by Aiden Livingston

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Description

This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.

About the Author

Aiden Livingston

Aiden Livingston is a member of Gen Y himself. He launched his first business at the young age of 20 and started three more successful companies since that time. He has written for numerous marketing publications, and has traveled around the world helping companies establish a competitive edge by marketing to the elusive Gen Y consumer.

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