About BC Books Online
BC Books Online was created for anyone interested in BC-published books, and with librarians especially in mind. We'd like to make it easy for library staff to learn about books from BC publishers - both new releases and backlist titles - so you can inform your patrons and keep your collections up to date.
Our site features print books and ebooks - both new releases and backlist titles - all of which are available to order through regular trade channels. Browse our subject categories to find books of interest or create and export lists by category to cross-reference with your library's current collection.
A quick tip: When reviewing the "Browse by Category" listings, please note that these are based on standardized BISAC Subject Codes supplied by the books' publishers. You will find additional selections, grouped by theme or region, in our "BC Reading Lists."
Description
Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living and separate themselves from oppressive traditional attitudes. Mass-produced consumer products promised to free up women to pursue other interests shaped by marketing campaigns, advertisements, films, and radio shows. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This volume is a fascinating look at how the forces of consumerism defined and redefined a generation.
Contributor Notes
Cheryl Krasnick Warsh is a professor of history at Vancouver Island University. Dan Malleck is an associate professor in Community Health Sciences at Brock University. He is the author of Try to Control Yourself: The Regulation of Post-Prohibition Drinking in Ontario, 1927-44 (UBC Press, 2012).
Contributors: Devon Hansen Atchison, Denyse Baillargeon, Donica Belisle, Susanne Eineigel, Kristin Hall, Tracy Penny Light, Bettina Liverant, Marilyn Morgan, Jane Nicholas, De Anna J. Reese, Kara Ritzheimer, Fiona Skillen, Cecilia Tossounian.
