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category: Political Science
published: June 2017
publisher: UBC Press

Permanent Campaigning in Canada

edited by Alex Marland; Anna Lennox Esselment & Thierry Giasson

tagged: canadian, elections, media studies

Election campaigning never stops. That is the new reality of politics and government in Canada, where everyone from staffers in the Prime Minister’s Office to backbench MPs practise political marketing and communication as though each day were a battle to win the news cycle. Permanent Campaigning in Canada examines the growth and democratic implications of political parties’ relentless search for votes and popularity and what constant electioneering means for governance. This is the first study of a phenomenon – including the use of public resources for partisan gain – that has become embedded in Canadian politics and government.

About the Authors

Alex Marland

Anna Lennox Esselment

Thierry Giasson

Contributor Notes

Alex Marland is an associate professor of political science and an associate dean at Memorial University of Newfoundland and a leading expert on political marketing in Canada. He is the author of Brand Command: Canadian Politics and Democracy in the Age of Message Control and was the lead editor of Political Marketing in Canada, Political Communication in Canada: Meet the Press and Tweet the Rest, and “Canadian Election Analysis 2015: Communication, Strategy and Democracy.” Prior to entering academia, he worked in the public and private sectors in Ottawa and St. John’s. Thierry Giasson is a professor of political science and the director of the Groupe de recherche en communication politique (GRCP) at Université Laval. He is also a past president of the Société québécoise de science politique. He has published on political communication, political journalism, and digital politics in Canadian and comparative contexts and is coeditor, with Alex Marland, of the series Communication, Strategy, and Politics at UBC Press. Anna Lennox Esselment is an assistant professor and associate chair of the Department of Political Science at the University of Waterloo. She is also a director of the Canadian Study of Parliament Group and a board member of the Laurier Institute for the Study of Public Opinion and Policy. She has published about parties, elections, and partisanship in the Canadian Journal of Political Science, Canadian Journal of Public Administration, and Publius: The Journal of Federalism.


Contributors: Amanda Clarke, David Coletto, Kenneth Cosgrove, Jonathan Craft, Anna Lennox Esselment, Tom Flanagan, Mary Francoli, Thierry Giasson, Phillipe Lagassé, Mireille Lalancette, Andrea Lawlor, Mario Levesque, J.P. Lewis, Alex Marland, Maria Mathews, David McGrane, Denver McNeney, Steve Patten, Tamara A. Small, Sofia Tourigny-Koné, André Turcotte, Simon Vodrey, and Paul Wilson

Editorial Review

The editors have collected essays that examine the rise of permanent campaigning in Canada and its implications for politics and governing … Though the authors of the essays appear to connect most of these developments to Harper, most suggest the long-term implications are yet to be seen, speculating that Justin Trudeau’s “sunny ways” might bring some changes. Summing Up: Recommended. Upper-division undergraduates through faculty.

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