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list price: $22.95
edition:Paperback
also available: eBook
category: Political Science
published: July 2017
ISBN:9780774890168
publisher: UBC Press
imprint: On Point Press

Engagement Organizing

The Old Art and New Science of Winning Campaigns

by Matt Price

tagged: elections, management & leadership
Description

What separates campaigns that win from those that don’t? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns.

About the Author

Matt Price

Contributor Notes

Matt Price has twenty years of experience working on campaigns of all kinds in both Canada and the United States. He has served with grassroots groups with no money and large organizations with multi-million dollar budgets. He was Campaigns Director with Environmental Defence Canada and has served as an advisor to philanthropic foundations like the New Venture Fund. He has written on the subjects of campaigns and organizing in outlets like iPolitics and The Huffington Post. He lives on Vancouver Island, BC.

Editorial Reviews

If you’re involved in making change or building community – from a political party to a school parent advisory committee – you should read the book.

— TheTyee.ca

“… Engagement Organizing is a relevant and useful resource. It is an accessible mix of theory and practice… [and] provides practical examples of what it means to synchronize an organization’s systems and share power with community.” 

— The Philanthropist
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